Cellfind (Pty) Ltd was formed in Sep 2003, and successfully launched the first GSM passive location based service in Africa and the southern hemisphere on 29 Feb 2004 .

Since launch, the company has enjoyed considerable commer-cial success through a variety of self-managed products and partners for whom it provides mobile enablement. Cellfind is the market leader in location based services in South Africa, offering a wide range of active and passive products such as Look4me and Look4help.

In addition to its core business, Cellfind is a founding member of WASPA, the industry representative body for WASP's, and is an accredited WASP for Vodacom, MTN and Cell C.